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What Should You Know If You Want to Write Effective Online Press Release?

  • Source: http://en.trueland.net/  Author: Helen  Published on :2013-2-19 8:25:47   Views:

Online press release can be used for SEO, or search engine optimization. With the development of Internet, online press releases have been used widely by almost all website owners. Actually, not only media, but also current and prospective customers who want to be educated and empowered also read them. Generally, there have proper press formats that are very popular among readers. For example, the press release should include a proper topic, a good title, an attractive and useful body, some quotes, proper boilerplate and so forth. Well, follow me to know more about how to write effective online press releases.

First of all, pick a topic for your press release. The Merriam Webster defines news or press releases as "something having a specified influence or effect "and " matter that is newsworthy". Well, many businesses get stumped since they don't realize how much of their daily work is newsworthy. Generally, the press release topics include your company news, new product news, educational thought leadership about a current event and so forth. You just need to think of press releases as information that is helpful, educational or relevant to your target market. The press can communicate stories that help people understand your brand or service better.

Second, a successful press release should include the following 7 points after you have selected a proper topic. Weave the following 7 points into your release: who, what, when, where, why, how, who cares.

Third, choose a proper title. The title should fit your entire theme of the press release. A good title can help capture the attention of both current and prospective consumers. You titled should be clear, concise and interesting. Also, you can add a subhead beneath your title. The subhead is a critical section with 2 lines of italicized text to support the title, but provide more depth. It depends on your requirement and favorite actually.

Fourth, proper quote. Quote from a leader of an famous organization or company can help enhance the credibility of your press releases actually. The quotes in press releases originated to give the media or journalist an approved statement from a company leader. It provides both media statement and human component. The quote should include who is saying it and usually his or her role within the organization.

Fifth, pay attention to the body. Remember the 7 points we introduced in step 2? You should weave the 7 points into your press release body. This is standard practice for most press releases. The body of your news should be useful and outstand your theme.

Sixth, you should add a boilerplate under the body text. It can be regarded as the last piece of the online press releases. It is a short summary about the organization. This summary is often the same in all press releases. It should include who your organization is, what you do, and whom you serve. Actually, it is a statement that organization approves the use of the release and allows consumers to learn more actually.

What's more, build links to pages of online press releases to allow readers to learn more.

In additional, give your release date and press contact. Provide a press contact for more details.

Last but not least, add your press release to your website to the Press or News page. And distribute it to local media and various online press release channels which can help create more traffics.

Tags: SEO-strategy multilingual-SEO SEO-activities

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