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Cannot Insensible Common SEO Terms - Part I

  • Source: http://en.trueland.net/  Author: Helen  Published on :2013-1-6 8:38:50   Views:

As to people who do SEO, especially for those freshman, you'd better be familiar with the common SEO terms actually. Have you ever heard of the B2B, B2C, alt tag, anchor tag, backlink, white seo, black seo, blog, Google PR, SERP, URL, Title tag, spider, 301 redirect, 302 redirect, link farm, nofollow, search algorithm, sandbox and so forth? You must know such kind of terms clearly if you want to do SEO very well. Here, we will give you a detailed introduction on the most common SEO terms.

Let's begin with the SEO. SEO is short for search engine optimization. According to the definition of Wikipedia, "Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results." It is an act of altering a website to make it do well in organic listings of search engines. It is the practice of optimizing the website to make its pages appear in the organic search results.

Backlink. It is also called inlink. And it is an hyperlink on another website actually. It can point back to your own website. Frankly speaking, it plays an important role in improving the PR of any webpage and affecting the search rankings. The number of backlinks is one indication of the popularity or importance of that website or page actually. And generally, the number of backlinks that a website has can be regarded as one of the most important factors to determine the website's search engine ranking, popularity and importance.

Anchor Text. The anchor text or link text actually refers to the visible, clickable text in a hyperlink. It is of great importance to contain keywords in anchor text since it can be very helpful to SEO.

Keyword Density. As we all know that keywords play an important role in search engine optimization. Well, you should control the density of keywords when you optimize your website, otherwise you will be penalized by search engines. Dividing the keyword number by the total number of the words in the page is the keyword density.

Keyword Stuffing. This definition is closely connected with the keyword density. If there are too many keywords appearing in the same page, you will be troubled in keywords stuffing. Or you will be penalized by search engines actually.

SERP. It is short for search engine results page. It refers to the listing of web pages that a search engine shows to users in response to a keyword query.

 

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