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SEO Advertorial - A More Effective Way to Defeat Your Competitor

  • Source: http://en.trueland.net/  Author: Helen  Published on :2013-1-15 8:28:05   Views:

As we all know that SEO is of great importance in our recent modern world. And there are various kinds of seo methods used by the seo experts for a successful business and so forth. Remember that content is still the king when doing search engine optimization. No matter which kind of seo method do you choose, you must center on the useful and supported content actually. With the growing popularity of the web nowadays, effective advertorial is becoming more and more essential to the overall success of your business actually. Marketing and SEO experts agree to use powerful advertorials to distinguish your company from your competitors.

Do you know what is the advertorial? Frankly speaking, it is one form of the advertising. However, it is defined in relevant to the hard advertisements. It can be regarded as the portmanteau of advertisement and editorial. Different from the traditional advertisements, it is designed to look like the articles that appear in the publication. It is endowed with the special promotional feature and special advertising section actually. It can be presented in different forms. For example, it can be printed in publications, shown on TV, or taken the form of radio and so forth. In printed publications, it appears in the form of an objective article which is designed to look like legitimate and independent news story actually. The advertorial can be presented in television in the form of television commerical or as a segment on a talk show or variety show actually. All in all, it can be displayed in different forms and so forth.

Well, you can regarded the advertorial or infomercial as an advertisement which is designed to simulate editorial content. What's more, it offers the valid information to prospective clients at the same time. Nowadays, with countless and various kinds of paid advertisements, more and more people tend to give more credibility to the editorial content than to paid advertisements actually. One of the features of the advertorial content is that, different from the conventional advertisements, which claim that their product is the best, it suggests that someone else has endorsed your product or service. This will be more effective to be told from the mouth of other consumer but not yourself.

There are many areas suitable to the advertorial, like health, beauty, pets, crafts, hand-crafted and so forth. The advertorial works better for certain products that are sold exclusively online since it can give a platform to make an argument for your product. In order to write a powerful advertorial, you are advised to have a powerful lead since it can set the tone for the piece and give the reader a reason to stick around for more. Then you should tell story in complete sentences and the luxury of 250 to 500 words. What's more, you are advised to break up the copy to make it easier to read with bullet points, breakout quotes and sidebars. You are advised to avoid specific pricing. You should know how to call readers to action actually.

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