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How to Distinguish SEO, SEM, SMM and SMO?

  • Source: http://en.trueland.net/  Author: Helen  Published on :2013-1-2 8:26:00   Views:

There are various kinds of marketing strategies nowadays which are designed to satisfy different kinds of requirements, like SEO, SEM, SMM and SMO and so forth. Frankly speaking, although they have the similar appearance, they are completely different marketing strategies actually. And most of people are confused by such kinds of definitions. You are advised to know the differences between these four tactics if you want to increase the share of your niches and markets. Here we will give you a brief introduction on their differences which can tell you how to distinguish their differences.

Let's begin with the search engine optimization, or the so-called SEO. Generally, it is used to increase the ranking of a website organically by using utilizing powerful backlinking strategies, blogging, document sharing, and so forth. Generally, the optimization can be classified into on-page optimization and off-page optimization. As to seo, the keyword plays an vital role actually. SEO is the process of getting traffic from the ¡°free,¡± ¡°organic,¡± ¡°editorial¡± or ¡°natural¡± listings on search engines. It can be one of the effective methods of SEM actually. There are various kinds of SEO skills and techniques, like white hat seo, black hat seo and gray hat seo. And there are many tools can be used for optimization, like tools for analyzing keywords, traffics and so forth.

Second, let's talk somthing about SEM, which is short for search engine marketing. Different with SEO, the main method of search engine marketing is to buy ranking. You can pay for traffic and ranking by outbidding other business to get the click. You can see many paid advertisements when you search for your expected things. The ads are shown in the outstanding areas to make it easier to be seen. It is a form of internet marketing by increasing their visibility in search engine results pages through optimization as well as advertising, but it is different from the PPC.

Third, SMM, or social media marketing, it uses social media platforms to advertise actually, like Faceboook, Twitter and so forth. You can increase your fans to get more readers. Then create valuable content to drive readers and stimulate them to share your content with their own friends or fans. This SMM can increase your exposure. So, you can have great opportunity to rank higher if you creat the content with high quality and can cater to the needs of your readers.

While SMO is short for social media optimization, which is the process of creating and managing profiles on social media sites. According to Wikipedia, "Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event." "SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.''

Tags: seo-building-link seo-service-strategy

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