Brief Introduction to SEO Strategy
- Source: http://en.trueland.net/ Author: Helen Published on :2012-11-6 8:19:03 Views:
SEO (search engine optimization), is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query by using the search rules of search engines. The so-called ¡°the best website processing for search engine¡± is to make it much easier for your website to be accepted by search engines actually.
The core of SEO can be concluded as one center plus two basic points. The center is user experience while the two basic points are on-page SEO and off-page SEO.
Proper search engine optimization can make your website rank higher in the main search engines, like Baidu, Google and bring more consumers or clients to your website by reasonable on-page and off-page optimization that is in accordance with users' search habits and the search engine ranking algorithm. The search habits of users include keywords strategy and website architecture etc. And we have come up with some proposals to those who want to do SEO in a more efficient way and you can follow the following steps:
Step one, on-page optimization or the performance optimization which includes the optimization of domain name service servers, URLs, code, content, reflux and Title Meta and so on. We will use the craw principle of search engines in accordance with the search engine ranking algorithm to do some modifications to your website that are better for your search engine optimization.
Step two, off-page optimization. We should take some measures to make our website known by search engines and let search engines crawl our website.
Step three, enhance the overall performance of search engine, like keywords ranking, weight and the inclusion of website via the combination of on-page SEO and off-page SEO. The major work at this stage is to enhance the weight of website in the search engines.
Step four, select the precise keywords and optimize these keywords to conduct large amounts of traffic to your website.
Step five, what should we do at this stage is to attract more traffic and enhance the conversion rate to achieve the best conversion.
Step six, SEO maintenance, the purpose of which is to ensure the lasting and stable SEO effect. This is made to face the constantly updated search engine algorithms actually.
The strategy steps above are the annual implementation strategy steps of our SEO optimization. And the focus of this cooperation between Schott and Trueland will be the on-page optimization.
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