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Do You Optimize Your Website Regularly?

  • Source: http://en.trueland.net  Author: Helen  Published on :2012-11-5 9:52:13   Views:

As we all know that search engine optimization (SEO) is very important to a new website, however, does it mean that your optimization work is end up and you can enjoy the endless success and benefits brought by search engine optimization? Absolutely not! What should you know is that professional seo is not a phase. It is a long-term work which should be well maintained with great patience actually. You need to optimize  your website regularly if you want to achieve a better goal, like the higher ranking in search results of main search engines, like Google and Yahoo.

Do you know how long should you redesign your website? How ofen should you add new content to your site? Do you know how to do when the SEO circumstance has changed? These are connected with the topic of doing search engine optimization regularly. Let's start with the redesign work actually. The redesign includes the content, pages, URLs and so on. You should review your content, reconsider your pages and redirected your URLs in your website. What should you know is that redesigning a website is an important part in of the optimization life of a website since it can bring some surprise both to you and your website.

Redesigning website is just like renovating a house. You should keep the useful things and throw the garbage and unuseful things away. Keep what you need and toss what you don't need actually. Also, you need the new furnitures and articles to make your home newer and more comfortable, right? Well, the redesign work of your website is the same or similar actually. You should decide which kinds of content should be expelled and which kind of new content is better for  your website. The redesign will give you a chance to start with something bright, shiny and new. Taking the internal links for an example, you should ensure that all internal links are directed to the pages that successfully made the move and that you link directly to the new URLs. Only when you redesign it in a proper way, can you achieve your perfect goal.

When it comes to redesign your content, you should know when to add new contents to your  website actually. Generally speaking, regular new content added to your website can help your web site rank higher in search engines' search results. Both search engines and readers or searchers are fond of the new and fresh contend. But your old content will be affected by the new content. It is a good idea that link your older pages to some of your newer stuff. You can have a new page which is dedicated to a subject that you've only broached somewhere in the past. The purpose of adding new content to your website is to update the entire structure but not just add it. It is our goal that all our new content can attract traffics and visitors. Otherwise, it is useless and will be in vain actually.

What's more, the SEO circumstances change quickly and it has great influence on your ranking. Your rankings may be gained or lost and your links may be built and decayed every day. So, what should you do to face the circumstance change? It may be worth reworking the whole page to continue to build on that upward momentum, if suddenly there is a great phrase that your page has moved into the top 10 for. What's more, there may be ways of increasing that page's appeal for sharing even further if a piece of content gets picked up by the social media crowd.

All in all, you are advised to optimize your website regularly by adding new content regularly, redesigning website and redirecting your URLs regularly. There are many methods can be done to promote this kind of work and you are advised to have a try.

Tags: SEO-strategy chinese-seo

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