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What Is the So-called Link Exchange?

  • Source: http://en.trueland.net/  Author: Helen  Published on :2012-10-23 8:50:35   Views:

Link exchange, also known as internet link exchange, or ILE, which is a popular internet cooperative advertisement that can help increase traffics and the page ranking. It has been widely used by countless webmasters for years as a way of marketing and search optimization (SEO). More and more webmasters tend to show affection to this kind of links since it seems that search engine prefers website that has many inbound links. Nowadays, link exchange software and service has become very popular among consumers in all over the world since it is an outstanding means for search engine to determine the importance of websites.

Well, link exchange exists between website and website actually. Although link exchange can help you do professional seo and marketing, there are many requirements before you starting your link exchange. For example, there should be other websites that are willing to exchange links with you which should be regarded as the basic condition or the first and very important step actually. What should you do first is to find other websites and ask or invite them to exchange links with you. You can email to them or you can find websites by visiting webmaster discussion boards. There will be link exchange forums or directories on the websites where webmasters can request link exchanges from a specific category and so on. Generally speaking, there are various kinds of methods that can be done to cooperate a link exchange with other website.

There are two contrary links and they are outbound links and inbound links actually. Generally, the inbound links are the links that point from outside sites to specific pages within your own website. While outbound links are links on your site but point to outside websites. Well, frankly, every link has two aspects since it is both outbound and inbound. Hence, link exchanges are beneficial to both your site and your cooperated websites. If used properly, it can help to achieve a win-win situation. And perhaps this is the reason why so many websites tend to choose link exchange as their marketing or seo services method.

There are many benefits of using link exchanges. For example, you can gain higher page ranking in search engine if you use links with higher quality. Generally, higher page ranking is helpful for the rank of your site in the search engine results. So, the quality of link exchange can have great influence on the page ranking. Also, it can help to increase link popularity. To webmasters, you can choose link exchange as an effective solution to improve link popularity.

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