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What Is the Relationship Between SEM and SEO?

  • Source: http://en.trueland.net  Author: Helen  Published on :2012-9-28 12:50:30   Views:

It is true that most people are confused by the relationship between SEM and SEO. Many people make the SEM and SEO mixed actually. The search engine marketing is a marketing strategy which can be used to increase your website's visibility or exposure. Or in other words, there will be more and more people get to know your website with the efforts of your search engine marketing. While SEO, or search engine optimization is one of the most effective method to increase or conduct traffic to your website. SEO is the base of search engine marketing actually. It is the marketing tool which can be used to increase the ranking of your website by evaluating the search engine's algorithms.

Frankly speaking, SEO is one part of the SEM. Generally, the SEM includes the following aspects, like seo, ppc, paid inclusion and social media optimization, video search marketing and so on. As we have introduced in our previous articles, SEO can be used to increase your ranking in the search engine. There have been some detailed introduction in our previous articles about what is seo and its functions and so on. So, if you want to know more about it, you can look it in our previous articles. Now let's talk something about the PPC - Pay Per Click advertisements. This SEM method gives you more chance to maximize the exposure of your website. However, this method is based on the solid material foundation actually since you will pay it whenever a visitor clicks your advertisement on the website.

Next is the paid inchusion. It is the marketing method actually. Search engine companies charge fees to the host for including their website in search engine lists. While social media optimization mainly depends on the blogs, images and videos to disseminate its information and so on. Generally speaking, social media optimization, if performed well, can bring many benefits to your company actually. Then the video search marketing function when you click the video, like You Tube and so on. This also can be regarded as one kind of the marketing method.

From the description above we can guess that SEO is a part of the SEM. There are some similarities, but also some differences between SEM and SEO. This should be the generalization of the relationship between SEM and SEO. You should have a clear understanding of the difference between SEO and SEM. Search engine optimization (SEO) is actually a component of search engine marketingí¬a function of the SEM process.

Tags: how-to-seo backlinks-seo

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