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Anchor Text Link Is Important to Search Engine Optimization

  • Source: http://en.trueland.net/  Author: Helen  Published on :2012-9-26 15:28:35   Views:

Anchor text link is important to search engine optimization, or the so-called SEO. Frankly speaking, the anchor text link is the link which consists the words that can link to another webpage. Or we can tell in a vivid way, anchor text link is a word or string of words that is clickable. You click one world, then you can enter into another webpage actually. Generally, anchor text link also can be called the hyperlink since it can take you to a new page. It is widely used in search engine optimization to provide a link back to a website and to pass on countless value to your destination page and to identify a key phrase you would like to have a higher ranking.

Anchor text links have the great weight that search engines tend to concern. So, you can create many anchor text links on various kinds of webpages. The Google Spider will associate your homepage with certain catesearcgory, and then you will have a higher ranking in the search results when the Spider are crawling the web. The more anchor text links you have on the relevant sites pointing to your home page, the higher ranking in the search results actually.  What's more, anchor text links lead traffic directly to your website for free. The anchor text link is a great tool in search engine marketing and in marketing your own products.

Anchor text link is usually used in highlighting the keywords or phrases which you have optimised pages for. You should have a link on another site with the anchor text which contains a live link to the web page if you have optimized a webpage for the keywords. However, it is wrong that more links represents higher ranking. For example, there are many link farms and sites that just sell links. And search engine dislike links from it actually. So, try to get links from a site which has high quality links. It is not a wisdom method to spend thousands of dollars buying thousands of links at one time since the links with low quality only have short-term value. So, quality should be put into the first place and your anchor text links should be added to authoritative websites and other reputed websites as well. Provide links with a higher quality can help you in a long run. Ensure that your anchor text links should be linked to the sites naturally to your websites. In order to achieve this kind of goal, you are advised to add great and unique information to your site.

The anchor text links should be build or create regularly. You will lead to resentment of the search engine if you purchase anchor text links too much in a time. You'd better add some interesting content regularly rather than just buy links. Anchor text link can improve your ranking if you use it regularly.

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