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Anchor Text Is Important in Search Engine Optimization

  • Source: http://en.trueland.net/  Author: Helen  Published on :2012-9-19 14:53:16   Views:

Do you know what is the so-called anchor text? Do you know that text is important to search engine optimization(SEO)? Well, anchor text is important absolutely. Actually, the anchor text is the visible text of a hyperlink. It is the text of a link, the words that turn to a pointing finger when your mouse hovers over it. The search engine uses it in its algorithms to determine the website in questions rankings. Taking the work of google for an example, it will check the anchor text of the website constantly or regularly. Google will find your anchor text of the link when you obtain a link from the site of others. The word or phrase in your anchor text will enhance your chance of improving your ranking.

Why do we say that anchor text is important in search engine optimization? Well, anchor text helps we understand where the link will take them and what to expect when get there. Also, anchor text can serve to pre-sell your content to your target readers and improve your page view conditions. It can bring more viewers to your website. Links and their associated anchor text are important to gain rankings, and it is of great importance to the search engine optimization actually.

Well, now that anchor text is so important to the search engine, what should you do to use it more effectively? You can pay attention to internal links that point to pages within the same site actually. These links can be used to improve your ranking if they were optimized properly.

Anchor text can be used to give a better effect to your search engine optimization. Keep in mind that having all of your anchor text have a better effect by building proper links and giving proper keywords density to your anchor text. You are advised to have link buildings in your anchor text which can improve your website ranking quickly and effectively.

However, do not build links blindly. You are advised to control it in a reasonable range. The concept that the more the  same anchor text, the better the effect is not right actually. You can vary your anchor text which can make your anchor text more natural and friendly to the search engine.

Tags: seo-design seo-service-providers

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