The Most Basic Knowledge About Search Engine Marketing
- Source: http://en.trueland.net Author: Helen Published on :2012-8-13 15:23:14 Views:
If you want to become a professional seo worker,there are some basic seo knowledge which you need to have a detailed understanding,such as search engine optimization,search engine,search engine marketing and so on. Today,I will share some important knowledge about Search Engine Marketing with you.
The first thing we need to know is what is Search Engine Marketing? We all know that learning definition is very important if we want to learn a subject. Search Engine Marketing is sometimes abbreviated to¡°SEM¡±,and we often see this words in professional SEO websites. Search engine marketing is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions). Depending on the context, Search Engine Marketing can be an umbrella term for various means of marketing a website including search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or it may contrast with PPC, focusing on only paid components.
Then,there are several basic methods which we can use them to optimize our websites by Search Engine Marketing. If we can have more understanding about these methods,we can build an excellent website in the shortest time. 1. The research of keywords. Keywords have more influence for the ranking about websites,so we should obey some basic rules about keywords,including ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. 2. The use of Whois tools. Whois tools reveal the owners of various websites, and can provide valuable information relating to copyright and trademark issues. 3. Have more understanding about website saturation and popularity. We should know that most search engines include some form of link popularity in their ranking algorithms. The followings are major tools measuring various aspects of saturation and link popularity: Link Poplarity, Top 10 Google Analysis, and Marketleap's Link Popularity and Search Engine Saturation.
Today,we will learn these knowledge about Search Engine Marketing. If you want to know more understanding about some important SEO knowledge,you can learn them by yourself by internet. Internet is a large platform and we can learn a lot of knowledge in this platform. You also can join some professional SEO forums,and you also can learn a great deal of seo knowledge in these forums. In a word,it is very easily for you to learn seo knowledge by yourself.
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