Tips on How to Use KEI Formula for SEO
- Source: http://en.trueland.net/ Author: Helen Published on :2012-10-1 8:34:26 Views:
As we all know that the keywords play an important role in SEO. How to choose the effective keywords, and how to use the keywords properly? Actually, it is closely related to your ranking in the search engine. Here we will give you a brief introduction about KEI, or Keywords Effectiveness Index ,formula, which is a proposed standard formula that is used to calculate or evaluate how competitive and popular the keywords is in the search engines, like Google, Yahoo and so on. The keyword effectiveness index is the number of searches for a particular keyword in a given period of time divided by the number of search results for that keyword. This article will give you a brief introduction on how to use KEI formula for search engine optimization.
The KEI formula can be used as the index to evaluate your chance in the search. Generally speaking you will get a better chance to get to the top of a search if you have a higher keyword effectiveness index. For example, if we have a keyword with monthly searches of 5 and with 50 competing pages, it will be easy for us to rank at the first place, however it is also a vain since there is no demand actually.
How to calculate the keywords effectiveness index? Well, there are two different metrics that can be used to calculate your KEI. However, to choose which one depends on the favorite of the workers or specialists of search engine optimization. For example, some people prefer one metric to another while others on the contrary. However, we advise that you should use both of the metrics if you want to have a better search engine optimization effect or result. Using the box, search for a keyphrase you've identified using Google's Free Keyword Popularity Tool.
With the analysis result of the KEI, you will have a clear awareness of which kind of keyword is competitive and popular. And you can choose the best one for your SEO. As we have introduced above, the higher your keywords effectiveness index, the higher you will be in the search results. You are advised to write articles using the keywords that have a higher effective index. And you should add a few tags without spamming. And you are advised to hunt for dofollow backlinks to increase your position in search engines.
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