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Choose SEO or PPC?

  • Source: http://en.trueland.net  Author: Helen  Published on :2012-11-6 8:15:05   Views:

Choosing SEO or PPC has been a long-standing controversial issue actually. Both search engine optimization and pay per click are the effective marketing strategies both in domestic and international markets. There hasn't been a conclusion on which one is better actually since both of them have their own pros and cons actually. It is true that both SEO and PPC are of great importance to online marketing visibility and they can make up for the shortcomings and deficiencies of each other.

Generally speaking, PPC has a better conversion rate. And it is easy to customize actually. PPC converts higher than search engine optimization in a keyword-to-keyword comparison. However, 88 percent traffic comes from search engine optimization while only 12 percent comes from PPC. Well, PPC is a better choice for setting up in a short time. However, what should you know is that it also can be regarded as an unfavorable factors since your competitors can also set up it easier in a short-term.

Compared with search engine optimization, or SEO, PPC can be updated immediately, which means that you can change your keywords, and where they point whenever you want. However, this will take more time to change if you use SEO. What's more, PPC can hold its place on SERPs while the natural search results get pushed down the SERP. Frankly speaking, PPC can get advertisements onto pages very quickly if the businessmen have enough money. With the ability to see in less than five minutes a website displayed on the first page of search engine results. While a PPC campaign can deliver traffic with relative ease, it can be very costly and has no real longevity. PPC will cost you much since you will pay for it when there is a click.

SEO is controlled by brain while PPC is controlled by money or budget. Compared with pay per click advertising, SEO is a long-term process and it can also get the long-standing influence among users in comparison with PPC. Search engine optimization provides a better positioning of website using proven optimization techniques, like links, social marketing optimization, and so on. With proper optimization, your website can rank in the first page of search engine result when people type related words or phrase in search engines. However, in comparison with PPC, it will take you a longer time to achieve success. And you may need to spend more time in maintaining.

Well, there is still no consensus on which kind of marketing strategy will be better since both of them have their own pros and cons. From my point of view, the marketers shouldn't be limited to SEO or SEC. Perhaps intergration should be the best strategy. That means you can use SEO in combination with PPC, so they can make up for the shortcomings of each other perfectly.

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